1.Introduction to web analytics (30 Mins)
- Why measure is required for all digital marketing initiatives?
- Why web analytics is a must?
2.Google Analytics and Google Webmasters (5 Hours)
- How web analytics work?
- Installing tracking code, adding accounts, profiles and users
- Configuring Filters and what’s their usage
- Important dimensions and metric provided by GA
- How users land on your website?
- Identifying Traffic and keywords which bought them?
- Search queries users used to land on your site?
- Interpreting visitor behaviors and demographics
- URL tagging with Google URL tagger
- How many pages your visitors visited and why?
- How to identify best page and worst landing pages?
- Google search rankings for individual pages (Google webmasters)
- Identifying bottlenecks which prevent conversions.
- How to make your site favorable to Google Search Engines?
- How users exit your website and why
- How to reduce drop rates and increase conversions
- Page Paths, Goals & Funnel visualization
- Reports, Creating dashboards and automated emailers
3.Google Adwords (2 Hours)
- How adworks works?
- Smart keyword research through 4P’s of marketing
- Creating Ad campaigns
- Ways to get more ad clicks.
- Bid management.
- Calculating your conversion rates and budget for the same
- Linking Google Adwords with Google Analytics.