SEO

WHAT IS SEO TRAINING?:

SEO is a technique, which helps search engines find and rank your site higher    from search engines is only made possible through SEO. This SEO training course gives you the much required information you need to understand what it is, how it works and the difference in the ranking criteria of major search engines.

SEO Training Course: 

1.Website Basics class

 

  • What is Domain & Types
  • T.L.D&S.L.D&T.L.D Domain
  • Domain Registration
  • What is Web Hosting Server
  • Windows Server
  • Linux Server
  • Sharing,Dedicated,VPS Hosting
  • what is http,https,www
  • Hosting Registration
  • DNS Server
  • What is Website
  • Dynamic,Static Websites
  • Free website creation
  • Free hosting form host gator
  • Free web mails Creation up to 5
  • Free data base Creation

2.SEO Basics

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

3.On Page Optimization Modules

  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per theme
  • Breadcrumb Optimization
  • Checking Broken Link
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
  • Usage of Robot.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirect for canonicalization problem
  • RSS Feed Creation
  • URL Renaming and Rewriting .htacess code
  • Content Negotiation and Modification
  • Regular Updation of the sitemaps
  • Create Custom Error 404 Page Optimization
  • W3C Compliance: HTML/CSS Validation
  • Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • Create and Mange Google, Bing and Yahoo Webmaster Tool

4.Link Building

  • What is Link Building
  • One way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building

5.Off-page Optimization Modules

 

  • Search Engine submission
  • Directory submissions
  • Dmoz Listing
  • Forum Creation / submissions
  • Blogs Creation, Posting and Commenting
  • Blog Post Message Creation and Submission
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • News letter posting and News Syndication
  • Forums Posting and Comments
  • Favicons Creation
  • B2B Posting
  • Podcasting Video uploading and tagging
  • Getting in to Yellow Pages
  • Theme base Link search
  • Driving traffic through dedicated Social Networking
  • Facebook Marketing (Fan Pages and Profiles)
  • Twitter Marketing
  • Social Bookmarking Strategy and Implementation
  • Podcasting : Audio and Video Optimization
  • Promoting Subsequent pages of the Website
  • Google Site Map Submission
  • Yahoo Site Map Submission
  • Bulleting Board Submission
  • Social Bookmarking SBM
  • Social Networking
  • Classified Ad Creation and Submission
  • Posting in other Content Network
  • Blog Creation and Commenting

Part 7 - WEB Master Tools:

  1. Google Search Console (Webmaster)
  2. A Key to SEO Training & Success
  3. How to Rank your Website in Specific Country
  4. Resolving Website Errors
  5. Geo Targeting
  6. 301 Redirect
  7. Domain Optimization
  8. Spam Control
  9. Site Links Control
  10. Awesome tool to Check Incoming Links
  11. Malware Check

Part 7 Google Analytics

  1. How to Increase Traffic based on Analytics
  2. How to Double your Conversions
  3. Installation and Configuration
  4. Goal Setup & Tracking
  5. Geo Tracking
  6. Keyword Tracking
  7. Referral Tracking
  8. Goal Tracking
  9. Conversion Tracking

Part 7. Google Places / Local Rankings

  1. SEO For Local Business
  2. How to rank website in local searches
  3. Get Ranking on Local Keywords
  4. Verification & Installation Process
  5. How to Increase STAR Rankings
  6. Yellow Pages Creation

Part 8

  1. Softwares / Plugins
  2. Roboform
  3. FTPS
  4. Keyword Finders
  5. Search Ranking Softwares
  6. Content Spinners
  7. Plagiarism Checkers
  8. Authority Checkers
  9. Rank Checkers
  10. SEO Optimization Plugins- QK

Part 10 Google Adsense Earning Program

  1. Account Creation
  2. Code Installation
  3. How Google Adsense Works
  4. Legal ways of Google Earning program
  5. Website Policies

Part 11

  1. Google Top Updates
  2. Google Hummingbird
  3. Panda Update
  4. Penguin Update
  5. Pirate 2.0
  6. Google EMD (Exact Match Domain) Update
  7. What to Expect after Training
  8. Add Certification Screenshots in Landing Pages

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