DoubleClick

Double Click for Search

  • What is Double Click Search?
  • Double Click Search Overview
  • Campaign Setup
  • Reporting

Double Click Search Advertisers

  • Login & Navigations
  • Manage advertiser DC
  • Manage Floodlight DC

Traffic Ads

  • Campaign Creation
  • Workarounds
  • Campaign Edit
  • Campaign Upload in DS

Sync Engine Modification in DS

  • Sync Engine
  • Why Sync in DS?
  • Schedule sync
  • Account Audit
  • Inbound sync

Automated Bids

  • Bid Strategy Creation
  • Bid Strategy Implementation
  • Override a bid strategy
  • Reporting
  • Bid optimization systems

Performance Reporting

  • Report Generation
  • Report Scheduling
  • Labels Creations
  • Report on engine
  • Floodlight reporting

Double Click for Publisher (DFP) Training Course:

Double Click for Publisher

  • What is DFP?
  • IAB Standards
  • Ad Tags & Network

Third-party partners

  • DoubleClick Ad Partners
  • Video technology
  • Mobile third-party
  • Rich media
  • Qualified Services

Traffic and Inventory

  • Inventory management
  • Ad Tagging
  • New Orders
  • New Line items
  • Ads Creatives
  • Forecasting and Audience

Delivery and reporting

  • DFP Optimization
  • DFP Reporting
  • DFP Monitor delivery

Account Administrator

  • DFP Network settings
  • Users and Teams
  • Labels and policies
  • Conversions and activities
  • Networks & set Up

Sales & Mobile

  • Partner management
  • Reconciliation
  • DART and Sales Manager
  • Mobile
  • Video

DoubleClick For Advertiser (DFA) Training Course:

Double Click for Advertiser

  • What is DFA?
  • IAB Standards
  • DFA for Mobiles
  • DFA Ad Tags
  • DFA Tag Types

Double Click Main Tabs

  • Advertisers
  • Campaign
  • Admin
Double Click Admin Tab

  • Remarketing
  • Sites
  • User Profiles
  • User roles

Double Click Advertisers Tab

  • Advertisers
  • Advertiser Groups
  • New Advertiser

Double Click Advertisers

  • Creative Assets
  • Floodlight

Double Click Campaign

  • Campaign
  • New Campaign

Ad Trafficking Steps

  • Media Plans
  • Ads Creatives
  • Ads
  • Ad Traffic Sheet
  • Publisher Tags
  • Universal Search Box

Double Click Reporting

  • Report Central
  • Reporting

Double Ad Exchange Training Course:
Double Ad Exchange

  • What is Double AdX?
  • Why Double Ad Exchange?
  • Real-time Market
  • Real-time Bidding System

Essentials of Campaign

  • Create Campaign
  • Campaign Accuracy
  • Revise Campaign
  • Delivery and budget
  • Deal types
  • Conversion tracking

AD Exchange Real-time bidding

  • What is Real-time bidding?
  • Working of Real-time bidding
  • Bidder protocol
  • Campaign Enabling (RTB)
  • RTB Requirement
  • RTB Agencies
  • Winning bid value
  • In-stream video
  • RTB Bidding tab
  • Ad Exchange auction model

DoubleClick Ad Exchange Mobile

  • Mobile inventory
  • Mobile Technical Creatives
  • Mobile Ads Campaign
  • Mobile Apps Targeting
  • Mobile Apps Exclude
  • Mobile Content Target
  • MRAID Mobile Target Inventory
  • Mobile Categories Target

AD Exchange Preferred Deals

  • What are Preferred Deals?
  • Set up Preferred Deal
  • Negotiate Preferred Deal
  • Preferred Deals Search
  • Reporting Preferred Deals
  • Auctions

AD Exchange In-stream Videos

  • Serving in-stream Ads
  • Create a third-party Ads
  • In-stream video ad
  • In-stream video targeting
  • Exclude YouTube Video
  • Monetizing YouTube Markets
  • VPAID ads and Skippable ads
  • Serving HTML5 video creatives
  • Billing and payments
  • Reporting

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